Privacy Policy

Last Updated: 05 February 2026

This Privacy Policy explains how Wicked Diesel (“Wicked Diesel,” “we,” “us,” “our”) collects, uses, shares, and protects your information when you visit our website, contact us, shop online, or interact with us in any way.

Who We Are

Wicked Diesel
1051 Orange St, Bedford, VA 24523
Phone: (540) 587-3796
Email: contact@wickeddieselva.com

What Information We Collect

We collect information in three main ways: (1) information you provide to us, (2) information collected automatically, and (3) information from third parties.

1. Information You Provide to Us

• Contact details (name, email address, phone number)
• Order details (billing/shipping address, purchased items, order notes, returns or exchanges)
• Account details if you create an account (login information and saved addresses)
• Vehicle or fitment details you choose to share (year, make, model, engine)
• Customer support communications (emails, messages, call notes)
• Marketing preferences (newsletter sign-ups, SMS opt-in or opt-out choices)

Payment information: Payments are processed by Shopify and/or your selected payment provider. We do not intentionally store full payment card numbers on our servers.

2. Information Collected Automatically

• Device and browser details (IP address, browser type, operating system)
• Approximate location based on IP address
• Website activity (pages viewed, clicks, time on site, referring or exit pages)
• Cookies and similar tracking technologies

3. Information From Third Parties

• Shopify (our ecommerce platform)
• Payment processors (payment confirmation and status)
• Shipping carriers (delivery status and confirmations)
• Analytics and advertising partners (where enabled)
• Social platforms (if you interact with our pages or ads)

How We Use Your Information

• Process and fulfill orders, including shipping, returns, exchanges, and RMAs
• Communicate with you about orders, accounts, or inquiries
• Provide customer support and resolve issues
• Improve our website, products, and customer experience
• Send marketing communications where permitted and based on your preferences
• Detect and prevent fraud or security incidents
• Comply with legal obligations and enforce our policies

Cookies & Tracking Technologies

Cookies are small files stored on your device that help websites function properly and remember preferences.

• Essential cookies (cart, checkout, account login, security)
• Performance and analytics cookies (site usage and improvements)
• Advertising measurement cookies (where enabled)

You can manage cookies through your browser settings. Disabling cookies may impact site functionality.

Shopify cookies: Because our store operates on Shopify, Shopify may set cookies required for store functionality and analytics.

How We Share Your Information

We share information only as necessary to operate our business, provide services, and comply with the law.

Service Providers

• Shopify and ecommerce platform tools
• Payment processors
• Shipping carriers
• Email and SMS providers (if you opt in)
• Analytics and fraud prevention providers

Legal & Safety

We may disclose information to comply with legal obligations, protect rights and safety, or investigate fraud or security concerns.

Business Transfers

If Wicked Diesel is involved in a merger, acquisition, or sale of assets, customer information may be transferred as part of that transaction.

Selling or sharing personal information: We do not sell personal information for money. Certain advertising or analytics uses may be considered “sharing” under some laws. Where required, opt-out options are provided.

Your Privacy Choices & Rights

• Unsubscribe from marketing emails using the link provided
• Opt out of SMS by replying STOP (if offered)
• Update account details through your account dashboard (if applicable)
• Control cookies through browser or device settings

Depending on your location, you may request access, correction, deletion, or a copy of your personal information, or opt out of certain processing.

To make a request, contact: contact@wickeddieselva.com
Identity verification may be required.

State & Regional Disclosures

California (CCPA/CPRA):
California residents may have rights to know, delete, correct, and opt out of certain data uses.

Virginia (VCDPA) & other U.S. states:
Residents may have rights to access, delete, correct, and opt out of targeted advertising where applicable.

EEA / UK (GDPR):
Information is processed based on contract performance, legitimate interests, or consent. You may have rights to object, restrict processing, or lodge a complaint.

Data Retention

We retain personal information only as long as necessary for business, legal, and operational purposes. When no longer needed, we delete or de-identify it where practical.

Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no system is 100% secure.

Children’s Privacy

Our services are not intended for children under 13, and we do not knowingly collect personal information from children under 13.

International Visitors

If you access our site from outside the United States, your information may be processed in the U.S. or other countries where our service providers operate.

Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date will reflect the most recent changes.